Tennis Canada Announces New Brand and National Campaign
March 2, 2015 — Tennis Canada announced that it has launched an, 'organizational re-brand that includes a new logo, web site — Tennis Canada — national campaign and wider-ranging content,’ in a press release today.
Tennis Canada, the national organizing body for the sport, will celebrate its 125th anniversary this year. The rebranding hopes to temper how tennis is viewed, giving it ‘a much more human take’ on the sport.
“Tennis in Canada is in such a positive place right now and the ceiling for growth is immensely high,” said Kelly Murumets, president and CEO, Tennis Canada. “With the sport ever-evolving across the nation, we felt the time was right to significantly update our identity and introduce a stronger Tennis Canada to the world. The future is bright and we want to ensure we are at our best so we can do our part in helping usher tennis to new heights.”
Milos Raonic of Thornhill, Ontario, is currently ranked No. 6 on the ATP Tour. Eugenie Bouchard of Montreal, Quebec, is currently ranked No. 7 on the WTA Tour.
Tennis Canada identifies several fundamental values and principles that are associated ‘with how tennis is played in Canada: grace, honor, passion, discipline, multigenerational, respect, perseverance, and family, among others.” These ideals were identified in the association’s recent campaign, “Tennis Is.”
Tennis Canada is a non-profit national sport association founded in 1890. It owns and operates the WTA Premier Mandatory and ATP Masters 1000 tournament, Rogers Cup, plus 15 other professional tournaments in Canada. It is a member of the International Tennis Federation, the Canadian Olympic Committee, the Canadian Paralympic Committee, and the International Wheelchair Tennis Association.
Serena Williams To Return To Indian Wells
By Jane Voigt
February 5, 2015 — Serena Williams won her first title in Indian Wells, Calif., 14 years ago. She hasn’t been back since, a mixture of joy and sorrow steering the 19-major winner away from this desert tournament.
Now it seems the aversion has come to a halt.
On Wednesday, she announced plans to play what now is called the BNP Paribas Open, a combined men’s and women’s event that has risen in stature since Oracle owner, Larry Ellison, bought the entire tournament in 2010.
Williams’s crafted publicity circled the globe with speed and precision. An online video showed a relaxed, matured and willing champion explaining her perspective on past and present decisions.
“Indian Wells holds a special place in my heart,” she said in the video. “It’s where I won my first professional match, but it’s also where I lost a piece of myself.”
Williams was referring to the 2010 incidents, which lead her and her family to erase the event from future playing schedules. Minutes before the semifinal between Serena and her elder sister, Venus, their father and coach Richard Williams pulled Venus out of the match due to an injury. Many booed, having expected a unique type of tennis entertainment between the rising sister stars. Angry comments of match fixing spearheaded the dissonance.
"The false allegations that our matches were fixed hurt, cut and ripped into us deeply,” she said, Time magazine reported.
The sense of not being welcomed to a tournament that held such a high point for the family, drove the dagger deeper setting off feelings of loneliness and fear, Williams expressed in her Time article.
Catrina Adams, the first Afro-American president of the U.S.T.A., sees the move as part of a maturing process for Serena. “Serena’s decision to return is another sign of her maturity in understanding that although many people show signs of ignorance, not all are,” Adams said, The New York Times reported.
Venus Williams has not announced her intentions to play.
The BNP Paribas Open runs March 9 - 22 at Indian Wells Garden, Calif. The event has become a showcase for tennis, many naming it the ‘Fifth Grand Slam.’ All of its show courts use Hawkeye technology to track balls; and, Court 2 has a mezzanine of tony restaurants that circle the stadium, allowing patrons to enjoy gourmet meals as they watch the world’s best tennis players vie for millions in prize money.
Angelique Kerber, world No. 9, and Ekaterina Makarova, World No. 10, Will Play Family Circle Cup in April
January 13, 2015, DANIEL ISLAND, S.C. – Angelique Kerber, World No. 9, and Ekaterina Makarova, Word No. 10, have joined current champion Andrea Petkovic in the 2015 Family Circle Cup player field. The Family Circle Cup takes place April 4 – 12 in Charleston, S.C.
“We are excited to bring these powerful and talented players to Charleston to join our 43rd tournament player field,” said Eleanor Adams, Family Circle Cup Tournament Manager. “Kerber and Makarova are fierce competitors to be reckoned with, and we are happy our fans will have the opportunity to watch them play live in Charleston.”
The 2014 season marks the third year in a row that Kerber has finished with a year-end ranking within the top 10. The left-handed, German tennis player reached the finals in four WTA tournaments this year, and made at least the third-round in all four Grand Slams.
The 2015 Family Circle Cup will welcome Kerber’s second appearance in Charleston, her first in five years. In 2010, she made the third-round of the tournament before losing to Daniela Hantuchova in three sets.
“I’m very much looking forward to my return to Charleston for the Family Circle Cup this spring,” said Kerber. “Charleston is a beautiful city with great tennis fans.”
Russia’s Makarova is currently the only WTA player in both the singles and doubles top 10.
She broke into the WTA singles top 10 for the first time in her career in January 2015, stemming from a standout 2014 season that included a singles quarterfinals appearance at Wimbledon, and her first Grand Slam singles semifinal at the US Open. Makarova also took home a Grand Slam doubles win at the US Open, and appeared in the doubles final at both the Australian Open and in Miami.
The 2015 Family Circle Cup will be Makarova’s first time competing in the Charleston tennis tournament.
“It’s a great feeling to be ranked within the top 10 for my first time,” said Makarova. “I’m looking forward to building on my momentum from the 2014 season and playing in Charleston.”
Tickets to the 2015 Family Circle Cup are on sale at www.FamilyCircleCup.com or by calling the box office at (800) 677-2293. Patrons can purchase single session tickets, or choose from a variety of ticket and travel packages.
About the Family Circle Cup
The Family Circle Cup is the largest women’s only tennis tournament in the world, and Family Circle is the longest running title sponsor of a sporting event in the United States, as well as in all of professional tennis, worldwide. The Family Circle Cup receives four days of live broadcast domestically on ESPN2, and is viewed internationally in more than 143 countries, featuring more than 200 hours of live and delayed global broadcast time, reaching 9+ million viewers worldwide.
For more information on the Family Circle Cup, call (800) 677-2293, email email@example.com, visit www.FamilyCircleCup.com, Facebook (Family Circle Cup), Twitter (@FamilyCircleCup) or Instagram (@FamilyCircleCup).